Less Leads Low traffic?

Fret Not here are some tips to Survive 2020 to 2021!

The economic uncertainties caused by the pandemic COVID-19 is spreading rapidly. Many businesses are unsure of what steps to be taken to mitigate risk, protect employees, support customers, and enhance business. Regardless of how you are dealing with less leads & low traffic situations, it should not de-motivate you but push you to give a second look through solutions that let your business survive and grow. If you’re worried about your business, now is the time to think outside the box and find innovative ways to keep afloat.

So, have you planned any strategy to survive in 2020? Do you have any plan of action to grow your business during the COVID-19 Crisis? I’m sure your answer is definitive maybe. Here are a few effective tips to let your business survive during the pandemic.

Plan SEO/SMO

Undoubtedly SEO (Search Engine Optimization) is one of the best ways to drive the spotlight for your business. It improves your business rank online on various search engines like Google, Yahoo, Bing, and so on. Also, it enhances your website visibility in front of prospective customers. So during the pandemic situation where most of the consumers are sitting at home, you can leverage the power of SEO that will help your business to expand and boost the reach of your products and services. Besides this, also plan SMO (Social Media Optimization) activities that will help your business in promoting your products and services more accurately and effectively. It has been found more than 50% of businesses are trying to develop a strong presence for their business on various social media platforms. So, develop your own business community on social media platforms by developing engaging social media profiles for your business.

Strengthen Online Networking

Grow your business online community on LinkedIn which is one of the popular social media platforms to strengthen online networking. It is a powerful platform where you can create a strong network with potential leads and also can engage your existing customers. You can join multiple groups on LinkedIn that are related to your business and communicate with other members who share common interests. You can post informative content like blogs and articles that generate your brand awareness in the community and help you to present your products and services as a solution to various issues that others face.

Optimize Content

Your content plays a vital role in marketing products and services effectively. In order to get connected with potential leads and existing customers during the pandemic situation, you can leverage the power of content marketing which is all about generating awareness of your products and services among consumers through informative content. So, optimize your website blogs, articles, and newsletters, and so on by presenting in a manner that acts as a solution to the consumers’ issues and challenges.  Also, you can add the “Call to action” button in your blogs, social media posts, and emails that give a push to consumers to know more about your products. Adding a “call to action button” also helps you to know your consumers better. 

Communicate Effectively

Despite economic fallout and the global health crisis, your business should communicate clearly and honestly with customers now more than ever. Let people hear more about how you are different. During such a pandemic situation when all other your competitors are cutting down on their marketing and advertising expenses, you have practically better chances to attract more leads and market yourself. Get this opportunity to stand out and be noticed. The key idea is to keep creating great content every day - make extensive use of email marketing to nurture relationships that you built and continue to make. Use social media platforms to communicate with promising leads and existing customers. Boost your social media campaign that engages with your potential buyers. The internet is the savior in this moment of crisis that allows you to stay connected with your customers and get timely feedback to accommodate your business accordingly. Implement a Pay per Click (PPC) online advertising campaign to pull in buyers searching for your services. These advertising campaigns are the best modes to generate relevant leads for your business.

Design Personalized Emails

Designing personalized emails can create wonders when it comes to email marketing. It has been studied that personalized emails generate a 15% increase in CTR (Click through Rate) and a 13% increase in conversion. Apart from this, personalized subject lines of emails are also helpful in generating a 20% higher open rate. So, interact with your leads and existing customers through personalized emails that make your customers feel as if they are talking to any of their old friends or a close associate. Address your email recipient with his/ her first names and cater content to them as per their requirements.

Plan Online Events

Planning an online event is a great idea to generate interest among users regarding your products and services during a pandemic situation when physical events not possible. These online events are highly interactive and give a similar look and feel to a physical event. You can also add webinars in these online events and generate interest among participants regarding your products and services. In addition to that, you can also add videos, images, PowerPoint slides that run in sync with the rest of the webinar.

So, if you follow these best practices you can have a peaceful night's sleep and will be positioning your business way ahead in the future as your competitors recede. Five from now, companies that make tough decisions at this moment will be the companies that serve clients, change the future, and create a recovered world for all of us.

Hope this is helpful. Comments appreciated.